News — February 18, 2012 8:49 am

Focus On: London Fashion Week 2012

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It’s time for London Fashion Week again!

I am sure you will love to know about all the things that are happening regarding the event. However, before the event kick starts and we have to cover the event in detail for you, I’ll go through some facts that make this event a great one.

Here they are:

  • Over a period of six days, 24 presentation and 59 catwalk shows will be performed.

  • Vodafone has agreed on a deal to sponsor the event from February 2012 onwards.

  • The menswear day, which has been a part of the event for 7 years now, will feature 2 presentations and 4 salon shows.

  • More than five thousand visitors are expected to grace the occasion at the London Fashion week this year.

  • Each year, orders worth over 100 million pounds are placed at the event. In fact, 74 million pounds are only generated by the ‘International Guest Programme’.

  • For the UK economy, this mega event has a worth of 21 billion pounds.

  • The expenditure on media coverage alone for this event exceeds hundred million pounds each year.

  • The fashion week serves a few major countries as export destinations. These countries include Japan, USA, Russia, Italy, France, Hong King, Middle East and China.

 Last but not the least, UK is a place known for its fashion colleges. So it comes as no surprise that they are part of an event that is held at such a large scale every year.

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  • Gregory Despain

    As a fellow fashion enthusiast, I have to say that this article is great to read and was well worth the read. I’ll be subscribing/following and waiting for more articles similar to this one for sure. This blog has a great author and I hope they continue to write!


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